Good Design is innovative.
Constant technological advancement means that there are always new possibilities for innovative design, and both must keep growing together.
The German architect Dieter Rams served as a designer for the Braun manufacturing company from 1955 to 1997. He frequently gave lectures on design. He began creating rules in the 1970s to define what makes a good design. The initial list included six design principles and grew to ten by 1985. This list is his current version, completed in 2003.